The Resurgence of Print Advertising: Why Direct-Mail Marketing is Poised for Growth

In the fast-paced world of marketing, digital advertising has long reigned supreme, dominating every corner of the internet. From the moment we wake up and check our phones to the time we go to bed, we are bombarded with a seemingly endless stream of ads—on social media, search engines, email inboxes, and nearly every website we visit. While digital advertising has its merits, the sheer volume of it has led to a phenomenon known as “digital fatigue,” where consumers are increasingly tuning out these ubiquitous messages. Amid this shift, an old but reliable form of advertising is making a comeback: print advertising, and more specifically, direct-mail marketing.

JULY 2024

When managing a small business, allocating your budget effectively can mean the difference between growth and stagnation. It’s crucial to spend wisely to maximize your return on investment (ROI) and ensure your business thrives. Here, we explore the top three areas where small businesses should focus their spending: marketing and advertising, technology and infrastructure, and talent acquisition and development. By strategically investing in these areas, small businesses can enhance their visibility, efficiency, and overall success.

LOB

May 2024

Summer presents plenty of opportunities for you to reach customers and convert leads. Try these direct mail summer ideas to generate buzz for your brand.

April 2024

In today's fiercely competitive business landscape, small businesses face numerous challenges in establishing their presence, attracting customers, and driving sustainable growth. Amidst these challenges, one aspect stands out as a crucial determinant of success: advertising. While it's tempting for small businesses to minimize advertising expenses, the reality is that investing more in advertising can be a game-changer. In this blog post, we'll delve into the reasons why small businesses should consider allocating a significant portion of their budget to advertising, and how doing so can unlock tremendous growth opportunities.

Rieva Lesonsky

Published Mar 30, 2023

A marketing budget is an estimate of how much money a business plans to spend on marketing its products or services during a given timeframe, such as a year. Costs that should be taken into account when creating a marketing budget include marketing software, staff payroll, ad campaigns, signage, promotional materials, events, digital assets and potentially third-party services.

TaxAct

January 2024

After many sleepless nights, months of planning, and years of hard work, you’re finally ready … it’s time to take the leap and start your small business!

Now, we know tax payments are probably the last thing you want to think about right now but trust us — filing small business taxes for the first time doesn’t have to be a nightmare. The sooner you start thinking about how to file small business taxes, the more time and money you’ll be able to save.

Jon Bruno CAYK

November 2023

Magazine advertising, where the artistry of design meets the strategic brilliance of advertising. In the dynamic world of marketing, the allure of a high-quality magazine advertisement can be a game-changer. Join us on a journey through the intricacies of crafting captivating and effective magazine ads that not only catch the eye but leave a lasting imprint on the reader's consciousness. From the nuances of visual hierarchy to the strategic play of colors, fonts, and whitespace, we'll delve into the principles that elevate a design from ordinary to extraordinary. Whether you're a seasoned designer seeking fresh insights or a business owner aiming to understand the alchemy behind impactful ads, our blog is your creative sanctuary.

Forbes 2023

Personalization plays a crucial role in enhancing the effectiveness of direct-mail magazine campaigns. It involves tailoring your magazine advertisements to individual recipients or specific audience segments based on their preferences, behaviors, and demographics.

August 18, 2023 by Michael Fusco

Direct-mail magazine advertising remains a powerful tool for reaching and engaging a targeted audience. In a digital age dominated by online advertising, the tangible nature of print magazines can provide a unique and memorable experience for readers. This blog post will delve into the world of direct-mail magazine advertising, exploring its benefits, strategies for success, and how it can complement your overall marketing efforts.

Sep 15, 2023 by Samantha Lile

Navigating the crowded advertising landscape of the digital age, businesses often overlook the traditional yet potent medium of direct mail advertising. To help set you on your way, we’ve compiled a comprehensive guide that sheds light on the resilience and unique capabilities of direct mail, offering insights into its role in modern marketing strategies.

Leeatt Rothschild : Forbes Business Council Aug 9, 2023

In an uncertain economic environment, it is common for businesses to cut their marketing budgets as they tighten their belts and focus on the tactics that drive the most return on investment. Whether your marketing budget is in the millions or thousands, a renewed focus on efficient spending is a must.

Mario Mirabella: Forbes Councils Member, March 31, 2023

Starting a small business is demanding. From managing your finances to building a customer base, you have countless challenges to overcome. But once you’ve got the basics down, you can start thinking about how to stand out from your competition.

In today’s world, where so many interactions with customers take place online, it’s more important than ever to build a strong local brand. By using the right tactics, you can establish yourself as a trusted go-to business in your community. Let’s explore some effective local branding strategies to help your small business make a big impact.